PepsiCo
Senior Brand Designer
Within PepsiCo’s brand incubator, responsible for creative design, strategy, and scale of Hilo Life, a Keto-Friendly snack platform; brand design for Driftwell, a relaxation beverage.
1. Driftwell Visual Identity
1A. Press
2. Hilo Life Brand
2A. HILO LIFE: PRODUCE, DEVELOP SOCIAL AND WEB CONTENT
2B: Hilo Life, in-store marketing materials
2C. Paid Performance Ads